Best Dressed at Effies!

More fashion madness. This time at the 2010 Effie Awards, SkyCity, Auckland New Zealand.

We love building things like this ‘on the night’ fashion clip above; super-tight deadline, dream client and fantastic support from a team of truly talented people. Thanks to the generous fellas at NBR, winners received $1000 folding (on the night) each.

Winning an EFFIE is about meeting a challenge and succeeding. Introduced by the New York American Marketing Association in 1968, EFFIE is recognised by advertisers and agencies as the pre-eminent award in the advertising industry. It is the only award that honours creative achievement in meeting and exceeding advertising objectives.

EFFIE winners combine all the disciplines of successful marketing program: planning, market research, media, creative and account management and demonstrate a partnership between agency and client in the creation, management and building of a brand.

From Europe to New Zealand, EFFIE programs are now held in 25 countries on five continents. EFFIE today represents the pinnacle in advertising effectiveness. In country after country, the EFFIE name is gaining prestige and becoming THE award to win. No other advertising award is so widely recognised and coveted in so many places.