{"id":109,"date":"2010-03-01T23:18:53","date_gmt":"2010-03-01T10:18:53","guid":{"rendered":"http:\/\/210.48.67.31\/envisage-design.co.nz\/simonowen\/?p=109"},"modified":"2012-06-14T13:21:10","modified_gmt":"2012-06-14T00:21:10","slug":"heading","status":"publish","type":"post","link":"https:\/\/envisage.nz\/simonowen\/heading","title":{"rendered":"Marketing collateral"},"content":{"rendered":"<p><a href=\"http:\/\/210.48.67.31\/envisage-design.co.nz\/simonowen\/wp-content\/uploads\/2010\/03\/communications-smll.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-170\" title=\"communications-smll\" src=\"http:\/\/210.48.67.31\/envisage-design.co.nz\/simonowen\/wp-content\/uploads\/2010\/03\/communications-smll.jpg\" alt=\"\" width=\"600\" height=\"220\" srcset=\"https:\/\/envisage.nz\/simonowen\/wp-content\/uploads\/2010\/03\/communications-smll.jpg 600w, https:\/\/envisage.nz\/simonowen\/wp-content\/uploads\/2010\/03\/communications-smll-300x110.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><strong>I have been designing marketing collateral for New Zealand businesses since 1993.<\/strong><\/p>\n<p>Marketing collateral basically boils down to visual information that a business presents to the public.<\/p>\n<p>Every business has different collateral needs; it is my job as a graphic designer to interpret those needs into something that presents a clear message and looks fantastic.<\/p>\n<p>Examples of needs that companies have include:<\/p>\n<ul>\n<li>restaurants that need updated menus<\/li>\n<li>newly formed companies that require logo and stationery<\/li>\n<li>retailers that require product catalogues and order forms<\/li>\n<li>businesses that require advertising layout<\/li>\n<li>companies that require information specification sheets<\/li>\n<li>brochures, timetables, tickets, presentation folders, the list goes on!<\/li>\n<\/ul>\n<p>When designing such marketing materials, I\u2019m often working under a company\u2019s marketing manager or for the actual business owner. These are the people who have the most intimate understanding of their product or service, therefore finished copy is often provided to me.<\/p>\n<p>Sometimes I source the photography and other times it is also provided. Clients usually have a standing relationship with a printer or I can recommend a suitable one as required. Generally, New Zealanders\u2019 like to have a \u2018hands on\u2019 approach to their business!<\/p>\n<p>A good collection of well designed marketing collateral is vital for any business that is serious about spreading their message.<\/p>\n<h4>If you are interested in viewing of more of my work, you can see\u00a0<a href=\"http:\/\/www.envisage-design.co.nz\">my professional design portfolio here<\/a>.<\/h4>\n<div><span style=\"font-family: 'Lucida Grande', Verdana, Arial, 'Bitstream Vera Sans', sans-serif;\"><span style=\"line-height: 18px; white-space: pre-wrap;\"><br \/>\n<\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>I have been designing marketing collateral for New Zealand businesses since 1993.\u2028All businesses need to connect with people and job as a designer is to convey brand values and  present messages in an understandable manner.\u2028<br \/>\nPictured left: \u2018Pride and Passion\u2019, a 24 page marketing document celebrating Aecom\u2019s proud history in New Zealand. Aecom is one of America\u2019s largest companies with over 45,000 employees located in 100 countries.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[30,31,22,24,29,33,34,32],"class_list":["post-109","post","type-post","status-publish","format-standard","hentry","category-simon-owen-showcase","tag-brochures","tag-catalogues","tag-finance","tag-government","tag-marketing","tag-menus","tag-order-forms","tag-posters"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing collateral &#187; Simon Owen Nelson New Zealand<\/title>\n<meta name=\"description\" content=\"I have been designing marketing collateral for New Zealand businesses since 1993.\u2028All businesses need to connect with people and job as a designer is to convey brand values and present messages in an understandable manner.\u2028 Pictured left: \u2018Pride and Passion\u2019, a 24 page marketing document celebrating Aecom\u2019s proud history in New Zealand. Aecom is one of America\u2019s largest companies with over 45,000 employees located in 100 countries.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/envisage.nz\/simonowen\/heading\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing collateral &#187; Simon Owen Nelson New Zealand\" \/>\n<meta property=\"og:description\" content=\"I have been designing marketing collateral for New Zealand businesses since 1993.\u2028All businesses need to connect with people and job as a designer is to convey brand values and present messages in an understandable manner.\u2028 Pictured left: \u2018Pride and Passion\u2019, a 24 page marketing document celebrating Aecom\u2019s proud history in New Zealand. Aecom is one of America\u2019s largest companies with over 45,000 employees located in 100 countries.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/envisage.nz\/simonowen\/heading\" \/>\n<meta property=\"og:site_name\" content=\"Simon Owen Nelson New Zealand\" \/>\n<meta property=\"article:published_time\" content=\"2010-03-01T10:18:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-06-14T00:21:10+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/210.48.67.31\/envisage-design.co.nz\/simonowen\/wp-content\/uploads\/2010\/03\/communications-smll.jpg\" \/>\n<meta name=\"author\" content=\"Simon Owen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Simon Owen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/envisage.nz\/simonowen\/heading#article\",\"isPartOf\":{\"@id\":\"https:\/\/envisage.nz\/simonowen\/heading\"},\"author\":{\"name\":\"Simon Owen\",\"@id\":\"https:\/\/envisage.nz\/simonowen\/#\/schema\/person\/8f780b6c299fd1e3407b93839d35ce9e\"},\"headline\":\"Marketing collateral\",\"datePublished\":\"2010-03-01T10:18:53+00:00\",\"dateModified\":\"2012-06-14T00:21:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/envisage.nz\/simonowen\/heading\"},\"wordCount\":230,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/envisage.nz\/simonowen\/#\/schema\/person\/8f780b6c299fd1e3407b93839d35ce9e\"},\"image\":{\"@id\":\"https:\/\/envisage.nz\/simonowen\/heading#primaryimage\"},\"thumbnailUrl\":\"http:\/\/210.48.67.31\/envisage-design.co.nz\/simonowen\/wp-content\/uploads\/2010\/03\/communications-smll.jpg\",\"keywords\":[\"Brochures\",\"Catalogues\",\"Finance\",\"Government\",\"Marketing\",\"Menus\",\"Order forms\",\"Posters\"],\"articleSection\":[\"showcase\"],\"inLanguage\":\"en-NZ\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/envisage.nz\/simonowen\/heading#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/envisage.nz\/simonowen\/heading\",\"url\":\"https:\/\/envisage.nz\/simonowen\/heading\",\"name\":\"Marketing collateral &#187; Simon Owen Nelson New Zealand\",\"isPartOf\":{\"@id\":\"https:\/\/envisage.nz\/simonowen\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/envisage.nz\/simonowen\/heading#primaryimage\"},\"image\":{\"@id\":\"https:\/\/envisage.nz\/simonowen\/heading#primaryimage\"},\"thumbnailUrl\":\"http:\/\/210.48.67.31\/envisage-design.co.nz\/simonowen\/wp-content\/uploads\/2010\/03\/communications-smll.jpg\",\"datePublished\":\"2010-03-01T10:18:53+00:00\",\"dateModified\":\"2012-06-14T00:21:10+00:00\",\"description\":\"I have been designing marketing collateral for New Zealand businesses since 1993.\\u2028All businesses need to connect with people and job as a designer is to convey brand values and present messages in an understandable manner.\\u2028 Pictured left: \u2018Pride and Passion\u2019, a 24 page marketing document celebrating Aecom\u2019s proud history in New Zealand. Aecom is one of America\u2019s largest companies with over 45,000 employees located in 100 countries.\",\"breadcrumb\":{\"@id\":\"https:\/\/envisage.nz\/simonowen\/heading#breadcrumb\"},\"inLanguage\":\"en-NZ\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/envisage.nz\/simonowen\/heading\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NZ\",\"@id\":\"https:\/\/envisage.nz\/simonowen\/heading#primaryimage\",\"url\":\"http:\/\/210.48.67.31\/envisage-design.co.nz\/simonowen\/wp-content\/uploads\/2010\/03\/communications-smll.jpg\",\"contentUrl\":\"http:\/\/210.48.67.31\/envisage-design.co.nz\/simonowen\/wp-content\/uploads\/2010\/03\/communications-smll.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/envisage.nz\/simonowen\/heading#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/envisage.nz\/simonowen\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing collateral\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/envisage.nz\/simonowen\/#website\",\"url\":\"https:\/\/envisage.nz\/simonowen\/\",\"name\":\"Simon Owen Nelson New Zealand\",\"description\":\"Website of NZ freelance graphic designer Simon Owen\",\"publisher\":{\"@id\":\"https:\/\/envisage.nz\/simonowen\/#\/schema\/person\/8f780b6c299fd1e3407b93839d35ce9e\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/envisage.nz\/simonowen\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-NZ\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/envisage.nz\/simonowen\/#\/schema\/person\/8f780b6c299fd1e3407b93839d35ce9e\",\"name\":\"Simon Owen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NZ\",\"@id\":\"https:\/\/envisage.nz\/simonowen\/wp-content\/uploads\/2021\/03\/simonowen.jpg\",\"url\":\"https:\/\/envisage.nz\/simonowen\/wp-content\/uploads\/2021\/03\/simonowen.jpg\",\"contentUrl\":\"https:\/\/envisage.nz\/simonowen\/wp-content\/uploads\/2021\/03\/simonowen.jpg\",\"width\":580,\"height\":580,\"caption\":\"Simon Owen\"},\"logo\":{\"@id\":\"https:\/\/envisage.nz\/simonowen\/wp-content\/uploads\/2021\/03\/simonowen.jpg\"},\"description\":\"Director of Envisage Design NZ, freelance website and graphic designer extraordinaire.\",\"sameAs\":[\"https:\/\/envisage.nz\/simonowen\/\",\"https:\/\/www.linkedin.com\/in\/simonowen88\/\",\"https:\/\/www.youtube.com\/c\/SimonOwen1\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing collateral &#187; Simon Owen Nelson New Zealand","description":"I have been designing marketing collateral for New Zealand businesses since 1993.\u2028All businesses need to connect with people and job as a designer is to convey brand values and present messages in an understandable manner.\u2028 Pictured left: \u2018Pride and Passion\u2019, a 24 page marketing document celebrating Aecom\u2019s proud history in New Zealand. Aecom is one of America\u2019s largest companies with over 45,000 employees located in 100 countries.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/envisage.nz\/simonowen\/heading","og_locale":"en_US","og_type":"article","og_title":"Marketing collateral &#187; Simon Owen Nelson New Zealand","og_description":"I have been designing marketing collateral for New Zealand businesses since 1993.\u2028All businesses need to connect with people and job as a designer is to convey brand values and present messages in an understandable manner.\u2028 Pictured left: \u2018Pride and Passion\u2019, a 24 page marketing document celebrating Aecom\u2019s proud history in New Zealand. Aecom is one of America\u2019s largest companies with over 45,000 employees located in 100 countries.","og_url":"https:\/\/envisage.nz\/simonowen\/heading","og_site_name":"Simon Owen Nelson New Zealand","article_published_time":"2010-03-01T10:18:53+00:00","article_modified_time":"2012-06-14T00:21:10+00:00","og_image":[{"url":"http:\/\/210.48.67.31\/envisage-design.co.nz\/simonowen\/wp-content\/uploads\/2010\/03\/communications-smll.jpg","type":"","width":"","height":""}],"author":"Simon Owen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Simon Owen","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/envisage.nz\/simonowen\/heading#article","isPartOf":{"@id":"https:\/\/envisage.nz\/simonowen\/heading"},"author":{"name":"Simon Owen","@id":"https:\/\/envisage.nz\/simonowen\/#\/schema\/person\/8f780b6c299fd1e3407b93839d35ce9e"},"headline":"Marketing collateral","datePublished":"2010-03-01T10:18:53+00:00","dateModified":"2012-06-14T00:21:10+00:00","mainEntityOfPage":{"@id":"https:\/\/envisage.nz\/simonowen\/heading"},"wordCount":230,"commentCount":0,"publisher":{"@id":"https:\/\/envisage.nz\/simonowen\/#\/schema\/person\/8f780b6c299fd1e3407b93839d35ce9e"},"image":{"@id":"https:\/\/envisage.nz\/simonowen\/heading#primaryimage"},"thumbnailUrl":"http:\/\/210.48.67.31\/envisage-design.co.nz\/simonowen\/wp-content\/uploads\/2010\/03\/communications-smll.jpg","keywords":["Brochures","Catalogues","Finance","Government","Marketing","Menus","Order forms","Posters"],"articleSection":["showcase"],"inLanguage":"en-NZ","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/envisage.nz\/simonowen\/heading#respond"]}]},{"@type":"WebPage","@id":"https:\/\/envisage.nz\/simonowen\/heading","url":"https:\/\/envisage.nz\/simonowen\/heading","name":"Marketing collateral &#187; Simon Owen Nelson New Zealand","isPartOf":{"@id":"https:\/\/envisage.nz\/simonowen\/#website"},"primaryImageOfPage":{"@id":"https:\/\/envisage.nz\/simonowen\/heading#primaryimage"},"image":{"@id":"https:\/\/envisage.nz\/simonowen\/heading#primaryimage"},"thumbnailUrl":"http:\/\/210.48.67.31\/envisage-design.co.nz\/simonowen\/wp-content\/uploads\/2010\/03\/communications-smll.jpg","datePublished":"2010-03-01T10:18:53+00:00","dateModified":"2012-06-14T00:21:10+00:00","description":"I have been designing marketing collateral for New Zealand businesses since 1993.\u2028All businesses need to connect with people and job as a designer is to convey brand values and present messages in an understandable manner.\u2028 Pictured left: \u2018Pride and Passion\u2019, a 24 page marketing document celebrating Aecom\u2019s proud history in New Zealand. Aecom is one of America\u2019s largest companies with over 45,000 employees located in 100 countries.","breadcrumb":{"@id":"https:\/\/envisage.nz\/simonowen\/heading#breadcrumb"},"inLanguage":"en-NZ","potentialAction":[{"@type":"ReadAction","target":["https:\/\/envisage.nz\/simonowen\/heading"]}]},{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/envisage.nz\/simonowen\/heading#primaryimage","url":"http:\/\/210.48.67.31\/envisage-design.co.nz\/simonowen\/wp-content\/uploads\/2010\/03\/communications-smll.jpg","contentUrl":"http:\/\/210.48.67.31\/envisage-design.co.nz\/simonowen\/wp-content\/uploads\/2010\/03\/communications-smll.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/envisage.nz\/simonowen\/heading#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/envisage.nz\/simonowen\/"},{"@type":"ListItem","position":2,"name":"Marketing collateral"}]},{"@type":"WebSite","@id":"https:\/\/envisage.nz\/simonowen\/#website","url":"https:\/\/envisage.nz\/simonowen\/","name":"Simon Owen Nelson New Zealand","description":"Website of NZ freelance graphic designer Simon Owen","publisher":{"@id":"https:\/\/envisage.nz\/simonowen\/#\/schema\/person\/8f780b6c299fd1e3407b93839d35ce9e"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/envisage.nz\/simonowen\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-NZ"},{"@type":["Person","Organization"],"@id":"https:\/\/envisage.nz\/simonowen\/#\/schema\/person\/8f780b6c299fd1e3407b93839d35ce9e","name":"Simon Owen","image":{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/envisage.nz\/simonowen\/wp-content\/uploads\/2021\/03\/simonowen.jpg","url":"https:\/\/envisage.nz\/simonowen\/wp-content\/uploads\/2021\/03\/simonowen.jpg","contentUrl":"https:\/\/envisage.nz\/simonowen\/wp-content\/uploads\/2021\/03\/simonowen.jpg","width":580,"height":580,"caption":"Simon Owen"},"logo":{"@id":"https:\/\/envisage.nz\/simonowen\/wp-content\/uploads\/2021\/03\/simonowen.jpg"},"description":"Director of Envisage Design NZ, freelance website and graphic designer extraordinaire.","sameAs":["https:\/\/envisage.nz\/simonowen\/","https:\/\/www.linkedin.com\/in\/simonowen88\/","https:\/\/www.youtube.com\/c\/SimonOwen1"]}]}},"_links":{"self":[{"href":"https:\/\/envisage.nz\/simonowen\/wp-json\/wp\/v2\/posts\/109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/envisage.nz\/simonowen\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/envisage.nz\/simonowen\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/envisage.nz\/simonowen\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/envisage.nz\/simonowen\/wp-json\/wp\/v2\/comments?post=109"}],"version-history":[{"count":3,"href":"https:\/\/envisage.nz\/simonowen\/wp-json\/wp\/v2\/posts\/109\/revisions"}],"predecessor-version":[{"id":528,"href":"https:\/\/envisage.nz\/simonowen\/wp-json\/wp\/v2\/posts\/109\/revisions\/528"}],"wp:attachment":[{"href":"https:\/\/envisage.nz\/simonowen\/wp-json\/wp\/v2\/media?parent=109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/envisage.nz\/simonowen\/wp-json\/wp\/v2\/categories?post=109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/envisage.nz\/simonowen\/wp-json\/wp\/v2\/tags?post=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}